Brand, Adv, Ux/Ui kiosk

A creative project that involved me as an Art director. From the conception of the Brand Identity, Advertising Page for the press, Corporate Design and high-fidelity prototype for a kiosk app.

As the artistic director of this project, I created and coordinated the research and tone of voice phases through several brainstorming sessions.

For me the most important thing to keep in mind are the 4Cs in a project: Coherence, Continuity, Context, Complementarity of all the elements.

First sketch of Mario

Brand visual design made in vector with Adobe Illustrator

In this project you will see a complete development a design thinking framework. The Brand identity, Below-the-line and Advertising materials, Logo animation,
and Ui project for the app.

I followed each process personally, illustrated, the graphics in different formats.
I used several software as Sketchbook Pro, Adobe Ai Ps Ae, Firefly Ai,
and Figma software.

Marione's payment kiosks with the app interface in action. Positioned in the heart of the restaurant, the kiosks blend seamlessly into the welcoming and authentic atmosphere. The bright and intuitive final interface reflects the brand's cheerful personality, making it easy for guests to explore the menu, customize their orders, and complete transactions effortlessly.

HI Fidelity prototype for kiosk.

While we were preparing the Low Fidelity prototypes we designed the Campaign and prepared proposals for the corporate brand.
The idea was courageous by ironically taking the image of the owner "Mario",
a nice living caricature.

Advertising, Concept, Illustration, graphic design, copy.
I personally created the logo, palette, typography, and the ideation of the advertising campaign, and Ux/ui design for the kiosk prototype.
I use different creative techniques, thinking tools, lists, diagrams and rhetorical figures to find the right idea that is functional to the message.